Experience honest, rich and powerful food photography & food styling with a hint of artistic flair. With a passion towards serving the local Singapore food scene, expect nothing but the extraordinary.
Now comes the time when all rice dumpling companies launch their rice dumpling campaigns for the upcoming Dragonboat Festival.
This time with @joochiatkimchoo, the idea was not to create the same standard rustic rice dumpling moodshot that everyone else is doing. I wanted to bring out a different perspective of this highly celebrated food item and for @almandahaley, her job was to make the rice dumpling as good looking as possible for this campaign. Most rice dumpling shots feature a straight/flat sliced-opened image of the dumpling and that wasn’t the style that we and our client were going for. We wanted the ingredients to really pop for this Emperor Dumpling and still feel natural. Not an easy food item to style with it being all sticky, mushy & oily but we managed to get it looking the way we wanted to!
Food Photographer: Brayden Lim
Food Stylist: Almanda Haley
Production Assistant: Stella Seetoh
Art Direction & Conceptualisation: Alinea Collective